23 Sep 2011

Tourism operators from around Ireland took part in a tourism trade mission to Japan recently. The three-day event took place in Tokyo and was organised by Tourism Ireland.

Consisting of networking events, presentations and B2B workshops with leading Japanese tour operators and travel agents, the trade mission provided an excellent platform for participants to showcase their tourism product and to communicate the unique experience of a holiday on the island of Ireland. Over the course of the three-day mission, face-to-face meetings and sales calls were conducted with over 80 influential Japanese decision-makers, encouraging them to include the island of Ireland in their future holiday programmes.

Amanda Burns, Tourism Ireland’s Manager Asia, said: “The majority of our overseas visitors are from the core markets of Great Britain, Mainland Europe and North America, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by markets in Asia like Japan. Trade missions such as this are important as they enthuse the travel agents and tour operators in Tokyo about Ireland as a holiday destination and help them to better understand what we have to offer potential Japanese holidaymakers.”

                                                                                                            Pictured in Tokyo during the recent tourism trade mission to Japan are (l-r) Tomoko Okada, Tourism Ireland; Jim Kennedy, Atlantic Sea Kayaking; Sally O’Brien, Aran Island Ferries; HM John Neary, Irish Ambassador to Japan; Darina Slattery, Japan Ireland Travel; Declan Somers, Ewe Tours; Aisling McDermott and Tomoko Miyake, both Tourism Ireland; and Masaki Nakagawa, Japan Ireland Travel.


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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