Images of the Causeway Coast and Northern Ireland will be broadcast to about 650,000 people across the Netherlands later this year. A film crew from Dutch TV channel BNN recently filmed an episode for a travel series called Channel 3 Travels, which features one of the four presenters as they travel the world for ‘inspiring travel destinations’. As well as the scenery and food, the programme focuses on ‘exciting cities’ to visit, meeting local people and different experiences.
Organised by Tourism Ireland in Amsterdam, in conjunction with the Northern Ireland Tourist Board, the TV crew spent time filming around Bushmills before venturing across the Carrick-a-Rede Rope Bridge. As well as visiting the Causeway Coast, the crew filmed a taxi tour around Belfast and the Titanic Quarter, a traditional music session in the John Hewitt Pub in Belfast, and a helicopter flight and lesson along the Antrim Coast.
Monica Nerney, Tourism Ireland’s Manager Northern Europe, said: “This was an action-packed trip which highlights the diversity of things to see and do on holiday here. Exposure on TV programmes like this helps us to raise awareness of Northern Ireland in the Netherlands and will help us grow visitor numbers from this market. Tourism Ireland has a busy promotional programme under way for 2011, highlighting compelling reasons to visit Northern Ireland with messages of friendliness, humour and inspiring scenery.”
Discussing the art of whiskey making with Bushmills Inn barman Roy Moore is Channel 3 Travel Presenter, Patrick Lodiers (right), with producers Leslie Borgers and Mark Ykelenstam and cameraman Bruce Amende.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.3 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.