Donegal Eyes Scottish Tourist Market

21 Apr 2011

A major showcase event for Donegal will take place on 1 May in Glasgow, involving some of the county’s top personalities and tourism attractions.  Donegal Live Glasgow will bring the ‘craic’ and culture of the North West to Scotland, featuring some of the very best music and entertainment from Donegal and giving Scots a real flavour of this part of Ireland. 

Tourism Ireland has put in place a busy promotional programme in advance of 1 May, to publicise Donegal Live Glasgow and to make sure that as many people as possible come and experience the one-day event for themselves.  Promotional activity includes radio interviews with Daniel O’Donnell, which are airing to millions of potential holidaymakers on BBC regional radio stations including BBC Scotland; a video news release, also featuring Daniel O’Donnell promoting his home country, has been distributed to a number of key websites; as well as press ads in a wide range of Scottish newspapers, including The Scottish Sun, Glasgow Evening Times, the Daily Record and the Herald Scotland.  Social media promotions are targeting Tourism Ireland’s Facebook fans, with regular postings and updates about Donegal and Donegal Live Glasgow; and an eNewsletter, highlighting Donegal, was sent recently to the Tourism Ireland database of 120,000 subscribers.

Niall Gibbons, chief executive of Tourism Ireland, said: “Donegal has much that appeals to the Scottish holidaymaker, including dramatic scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.  Together with our tourism partners from Donegal and Fáilte Ireland North West, we are confident that the Donegal Live Glasgow promotion will excite the interest and enthusiasm of all those who experience it.  Once visitors to Donegal Live sample the sights and sounds of the county, they will want to make travel plans to visit.  Donegal is easily accessible from Scotland, with frequent and convenient ferry and airline connections, and offers a fantastic holiday experience.”

Based on a similar showcase event in Dublin in 2010 which targeted the home market, the ‘Donegal Live’ promotion in Scotland aims to significantly boost the number of Scottish holidaymakers to Donegal and the North West in 2011 and beyond, showcasing all that this part of Ireland has to offer.

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
                                                         e: sgrace@tourismireland.com 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

 

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