Michelin star chef Derry Clarke joined forces with Irish chefs who work in Copenhagen’s Noma restaurant (the world’s best restaurant, according to S. Pellegrino’s World’s 50 Best Restaurants list), for a food event with a difference in Denmark yesterday.
The three-course lunch, which was hosted by the Irish Ambassador to Denmark, consisted of food containing only Irish ingredients, served to Michelin star standard. Irish-trained chef Trevor Moran of Noma prepared and served the starter; Derry Clarke was in charge of the main course; and another Irish chef who also works in Noma, Louise Bannon, was responsible for the dessert.
The event was organised by the Irish Embassy, Tourism Ireland and Bord Bia, to promote our world-class food and to highlight the excellent food experience which visitors to Ireland can enjoy. Guests included food, lifestyle and travel media from key newspapers and magazines in Denmark; they were also invited by Tourism Ireland to come and visit Ireland later this year, to experience our food at first-hand for themselves.
Aoife Kernan, Tourism Ireland’s Manager in the Nordic region, said: “We are delighted to bring Derry Clarke here to Copenhagen, to showcase the superb quality of Irish food; it really is an excellent opportunity for us to highlight the wonderful food and tourism product on offer right around the island of Ireland.
“Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine; there is certainly no doubt that modern Irish cuisine compares with the best in the world. Events such as this help us to spread the word about Ireland as a premier holiday destination with an outstanding food offering, helping us to encourage more Scandinavians to come and experience it at first-hand."
CSO figures for the first quarter of 2011 show growth of +29% in visitors from the Nordic Region, an encouraging basis on which Tourism Ireland will build. The organisation is pulling out all the stops this year, and will continue to do so, to win business and to keep the island of Ireland ‘top of mind’ with the Scandinavian consumer.
Derry Clarke with (back l-r) Haleigh Whelan-McManus, NOMA; HE Brendan Scannell, Irish Ambassador to Denmark; and (front l-r) Aoife Kernan, Tourism Ireland; Louise Bannon and Trevor Moran of NOMA; and Nicolas Ranniger, Bord Bia.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.