Daniel O’Donnell is playing his part in helping to attract more British visitors to Donegal and Ireland in 2011. Daniel was in London with Tourism Ireland recently, where he recorded a series of radio interviews which will air to millions of potential holidaymakers across Britain during 2011 on BBC regional radio stations.
In the interviews, Daniel promoted Donegal and Ireland as an ideal holiday destination. He described our spectacular landscapes, friendly people and the wealth of things to see and do, with a particular mention for the North West and his home county of Donegal, which he described as a ‘must-visit’ for any tourist. In interviews to be broadcast in Scotland, he also mentioned the Donegal Live showcase event, which takes place in Glasgow on 1 May. The initiative is part of Tourism Ireland’s 2011 promotional programme to restore growth from Great Britain this year.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Daniel O’Donnell is a great ambassador for Donegal and the island of Ireland. We are delighted that he is allowing us to harness his popularity in Britain to promote holidays to Ireland; Daniel can reach potential visitors with credibility and charm. Radio is a very powerful medium for getting across the message that there has never been a better time to visit Ireland, with great value and terrific things to see and do.
“Restoring the Great Britain market to growth is a major priority for Tourism Ireland and our biggest ever, year-round promotional push is now under way to make that happen. We have increased our marketing spend in Britain by 30% this year. Our €17 million campaign will ensure the Ireland holiday message is highly visible in Britain right throughout 2011.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.