Dana takes to the airwaves in Britain this weekend, lending a hand to boost tourism and to attract more British visitors to come and visit Ireland in 2011. She will host her own show – Dana & Friends – on Premier Christian Radio, starting on Easter Sunday.
The show, which will air to hundreds of thousands of potential holidaymakers in London and the Greater London area over the coming weeks, is sponsored by Tourism Ireland. It will feature a mix of interviews and music, with Dana promoting Ireland and in particular our rich Christian heritage.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “We are delighted to work with Dana and to sponsor her new show, which will help to build awareness of our wonderful Christian heritage tourism product and encourage more people around GB to come and experience it for themselves this year. Radio is a very powerful medium for getting across the message that there has never been a better time to visit Ireland, with great value and terrific things to see and do.
“Restoring the Great Britain market to growth is a major priority for Tourism Ireland and our biggest ever, year-round promotional push is in full swing to make that happen. We have increased our marketing spend in Britain by 30% this year. Our €17 million campaign is ensuring the Ireland holiday message is highly visible in Britain right throughout 2011.”
Getting ready to do her bit for tourism … Dana gets ready to host her own show on Premier Christian Radio; she is pictured with Tourism Ireland CEO Niall Gibbons.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.