Iconic images of Belfast will be seen at breakfast time by around 930,000 people in the city of Toronto this month. A film crew from Citytv Toronto’s popular morning show, Breakfast Television, spent time filming Belfast’s unique Titanic connections, a Belfast Giants ice hockey game, as well as the show’s presenter Jennifer Valentyne tracing her family roots with the help of the Public Records Office Northern Ireland.
Sinéad Murray, Tourism Ireland Canada, said: “Breakfast Television Toronto is the most watched regional morning show in Canada, and Tourism Ireland, together with the Northern Ireland Tourist Board, was delighted to facilitate this visit. Exposure on TV programmes like this helps us to raise awareness of the tourism product available in Northern Ireland and will help us to grow Canadian visitor numbers. With the completion of iconic new tourist attractions like Titanic Belfast and the Giant’s Causeway Visitor Centre next year, NI2012 presents us with a significant opportunity to deliver a new message and to position Northern Ireland on the international stage as a ‘must-see’ destination.
“Tourism Ireland has an extensive promotional campaign under way this autumn, highlighting what makes a holiday in Northern Ireland unique and truly memorable. Our message is that there has never been a better time to visit, with great value and terrific things to see and do and this TV programme will help to showcase some of the best of what we have on offer.”
Interviewing some of the Belfast Giants players is Jennifer Valentyne, presenter of Citytv Toronto’s popular morning show, Breakfast Television.
Further media information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.