As the excitement builds in the run-up to the arrival of the Clipper Round the World Yacht Race in Londonderry next year, the crew of the Derry-Londonderry yacht joined Tourism Ireland in South Africa recently, to help promote Derry and Northern Ireland as a top holiday destination.
With the Derry-Londonderry yacht as a backdrop, Tourism Ireland hosted an event in Cape Town when the race arrived there, at the end of the third stage of the 2011/2012 event. Guests included key South African travel trade and media contacts as well as members of the Diaspora, who gathered to hear more about next year’s stopover event in Londonderry, which will include a week-long showcase festival at the end of the final transatlantic stage of the 40,000-mile race.
Jim Paul, Head of Australia and Developing Markets, said: “The spectacle of these racing yachts sailing up Lough Foyle will be a wonderful sight and a fitting way to celebrate as we move towards 2013 and the inaugural UK City of Culture accolade. The Cape Town stopover provided a great platform to put Londonderry and Northern Ireland in the spotlight – showcasing what we have to offer as a versatile and high quality holiday destination. Opportunities such as the Clipper stopover, the programme around the UK City of Culture in 2013 and the many other exciting developments happening across Northern Ireland in 2012 and 2013 provide Tourism Ireland with a fantastic opportunity to showcase Northern Ireland around the world.”
Tourism Ireland has already begun the promotional lead-in to NI2012, and the next 12 months will see an investment of millions of pounds in the most extensive programme of marketing activity ever undertaken for Northern Ireland. This will include TV, press, radio and cinema advertising, extensive online campaigns as well as social media activity, promotional events and publicity.
The stopover of the Clipper Race in Londonderry next July will be the first time that Northern Ireland has hosted a stopover event and is also the first time it has been represented in the race which attracts a global audience of more than 460 million people.
Councillor Gerard Diver, Derry City Council; Skipper Mark Light; Dr Nicola Brewer, British High Commissioner; and HE Brendan McMahon, Irish Ambassador to South Africa, at a Tourism Ireland event in Cape Town during the stopover of the Clipper Round the World Yacht Race.
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.