Britain’s Top Travel Brains Do Battle for Cup

30 May 2011

Sixty-five of the top travel media brains from around Great Britain gathered in London recently for the annual Tourism Ireland media quiz.  The teams – made up of journalists from top GB newspapers, radio and television – came together to do battle for the much coveted Tourism Ireland trophy.

As in previous years, competition was intense with questions on general knowledge about the island of Ireland, our literature, music, sport and geography.  The winning team was from the Mail on Sunday and included the newspaper’s travel editor and deputy travel editor.

John Lahiffe, Tourism Ireland’s Publicity Manager for GB, said: “We have an exceptionally busy publicity programme in place for 2011, working with a huge number of key print, broadcast and online journalists around Britain.  The Tourism Ireland annual media quiz is a fun, informal way of focusing the attention of these influential journalists on the island of Ireland and all we have to offer to potential British holidaymakers.”

                                                                                                                      The winning team of Tourism Ireland’s annual media quiz in GB, from the Mail on Sunday, included Wendy Driver (deputy travel editor), Tim Bentinck, Frank Barrett (travel editor), Max Woolridge, Sheila Barrett,


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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