Seventeen travel agents from Australia and New Zealand visited Belfast recently, as part of a fact-finding trip to Northern Ireland. They were here, as guests of Tourism Ireland in Sydney and Etihad Airways, to experience at first-hand what Northern Ireland has to offer holidaymakers from ‘down under’.
The travel agents’ itinerary, designed by the Northern Ireland Tourist Board, included a Titanic boat tour, some time to explore the Ulster Museum, a traditional music session in Fibber Magees and a bus tour of the city. The group also spent some time in Londonderry, joining in the recent Hallowe’en festivities, before heading along the Causeway Coastal Route to the Giant’s Causeway and the Carrick-a-Rede rope bridge.
Orla Saul, Tourism Ireland’s manager for Australia and New Zealand, said: “We were delighted to bring these influential travel agents to Northern Ireland. Fact-finding visits like this are extremely important as they help the agents to know exactly what we have to offer potential holidaymakers from Australia and New Zealand; the aim is that when they return home they are familiar with Northern Ireland, and the wonderful tourism product on offer here, and are better equipped to advise their clients on future travel plans and holiday bookings.”
Courtney Walters, Flight Centre, New Zealand; Úna Leonard, Tourism Ireland Australia; and Louise Allen, Etihad Airways, lead the way to the boat tour of the River Lagan enjoyed by a group of travel agents from Australia and New Zealand, who visited Northern Ireland recently.
Further media information:
Elaine Moore, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.