Leading Australian journalists – representing important titles and media outlets like Get Up & Go (travel magazine), AAP (Australian Associated Press) and Yahoo!7 TV (regularly watched by up to one million viewers) – visited Waterford over the weekend to sample some of the delights of the ‘Sunny South East’.
Invited here by Tourism Ireland in Sydney in conjunction with VisitBritain and British Airways, the group’s itinerary was designed by Fáilte Ireland. Their action-packed programme included lunch in the Granary Restaurant at the Waterford Museum of Treasure, followed by a Viking Triangle walking tour with local tour guide Jack Burtchaell and a visit to the iconic Waterford Crystal Visitor Centre. They also enjoyed a drive along the scenic Copper Coast, en route to Cork.
The visit of these journalists is part of Tourism Ireland’s annual press visit programme, which aims to increase awareness of the island of Ireland among influential media and opinion-formers overseas, and ultimately potential holidaymakers. Commenting on the importance of the visit, Orla Saul, Tourism Ireland’s Manager Australia, said: “We are delighted to bring these influential journalists to Waterford and the South East; it really is a wonderful opportunity for us to boost the profile of this part of Ireland through positive exposure in the media in Australia.
“Our promotional programme is in full swing right now, emphasising the convenience and value of a holiday in Waterford and around the island of Ireland, highlighting our spectacular scenery and the huge variety of things to see and do here, including festivals and events like the Tall Ships Festival. The CSO figures issued recently for the first quarter of 2011 show growth of almost +6% in visitors from Australia and New Zealand, an encouraging basis on which we will build.”
Leading Australian journalists outside the Waterford Museum of Treasures;
they are pictured with Sinéad McAulliffe, Fáilte Ireland (left),
Donna Campbell, Tourism Ireland Australia (front – third from left)
and Waterford tour guide Jack Burtchaell (centre).
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.