A group of American travel professionals enjoyed a visit to Mayo and the West of Ireland last weekend, prior to attending a B2B workshop in Galway. They were group tour organisers, responsible for making the travel arrangements for a range of groups across the US, including church, sporting and cruise groups.
Carefully selected and invited here by Tourism Ireland in New York, the itinerary for the group organisers was designed by Fáilte Ireland. They enjoyed a guided tour of Westport House and Gardens and dined at An Port Mór, as well as a visit to the famous Matt Molloy’s pub. They stopped at Mount Falcon Country House Hotel in Ballina and overnighted at the Hotel Westport.
Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “Tourism Ireland is delighted to bring these group tour organisers to Mayo and the West of Ireland. We believe it is extremely important for influential decision-makers such as these to experience for themselves the high standard of the tourism product on offer in this part of Ireland, so they know what we have to offer and are better equipped to advise their clients on future travel plans.
“North America is an extremely important market for tourism to the island of Ireland and Tourism Ireland is working hard to return the market to growth in 2011. Tourism Ireland is targeting group organisers, as well as online and traditional travel agents and tour operators, through a programme of B2B workshops in the US and in Ireland, email marketing, sales missions and familiarisation visits throughout 2011.”
American group tour organisers enjoyed a visit to Westport House during a recent fact-finding visit to Co Mayo and the West of Ireland; they are pictured with tour guide Therese Cunningham (left); Mary O’Shea, Tourism Ireland (second from left); and Ellen Redmond, Fáilte Ireland (third from right).
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.