A group of American travel professionals paid a visit to Croke Park during a recent visit to Dublin. They were group tour organisers, responsible for making the travel arrangements for a range of groups across the US, including church, sporting and cruise groups.
Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “Tourism Ireland is delighted to bring these group tour organisers to Dublin and Ireland. We believe it is extremely important for influential decision-makers such as these to experience for themselves the high standard of the tourism product on offer here, so they know what we have to offer and are better equipped to advise their clients on future travel plans.
“North America is an extremely important market for tourism to the island of Ireland and Tourism Ireland is working hard to return the market to growth in 2011. Our promotions received an important boost with the announcement that President Obama will visit Ireland in May. Other positive factors to build on in 2011 include increased air access; an improved perception of value for money, based on lower prices on the ground in Ireland; and Ireland ranks at number five on Americans’ ‘wish list’ of places to visit in 2011.”
American group tour organisers paid a visit to Croke Park during a recent fact-finding visit; they are pictured with Jean McCloskey, Tourism Ireland (second from left) and Ellen Redmond, Fáilte Ireland (sixth from left).
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.