American Journalists Get a Taste for Waterford

04 Apr 2011

Journalists from major American newspapers, magazines and websites – including Metro newspapers, Dallas Morning News, Simon and Baker culinary review, European Traveler and – visited Waterford and the South East recently.

The journalists’ itinerary was designed by Fáilte Ireland and included a tour of the House of Waterford Crystal and a visit to Lismore Castle and Gardens. They experienced the best of Irish food at the Lemon Tree Café in Waterford’s Theatre Royal and at the Michelin-starred restaurant in the Cliff House Hotel in Ardmore.

Joe Byrne, Tourism Ireland’s Executive Vice-President United States and Canada, said: “Tourism Ireland is delighted to bring this group of influential journalists to Waterford. There really is no substitute for being able to come and experience what Waterford has to offer at first-hand. The articles these journalists will write when they return home will be read by hundreds of thousands of potential US holidaymakers.

“North America is a critically important market for tourism to the island of Ireland and Tourism Ireland is working hard to return the US market to growth in 2011. Our promotional activity around St Patrick’s Day received an important boost with the announcement that President Obama will visit Ireland in May. Other positive factors to build on in 2011 include increased air access; a better perception of value for money; and Ireland ranks at number five on Americans’ ‘wish list’ of places to visit in 2011.”

                                                                                                                                                Sharon Murphy, House of Waterford Crystal (right) welcomed journalists from major American newspapers, magazines and websites, accompanied by Bernard McMullan, Tourism Ireland (back – second from left) and Ellen Redmond, Fáilte Ireland (front – second from left), during a fact-finding visit to Waterford.


Further media information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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