American Business Tourism Planners Visit Kerry

23 May 2011

Decision-makers from some of America’s top incentive companies, as well as conference and meeting organisers, visited Kerry this week.  The group, which included senior representatives of companies like Maritz Travel Company, Motivation Excellence and Monumental Meetings, was carefully selected and invited here by Tourism Ireland in the US, in conjunction with Ovation (destination management company).  Business Tourism is the most lucrative form of tourism, offering significant economic benefits. 

The group was here to experience what Kerry and the South-West have to offer American business tourism groups and to sample some of our superb scenery and visitor attractions, like the Muckross Traditional Farms.  They also visited top hotels in the town, including the Killarney Park, the Europe Hotel and the Killarney Plaza.  One of the highlights of their visit was a fun barbecue lunch at the Gap of Dunloe.

Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that so many of these senior business tourism decision-makers have taken the time to come to Kerry and the South West this week, to see what we have to offer at first-hand.  Business Tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote Kerry and the island of Ireland as a premier business tourism destination.”

Tourism Ireland has stepped up its efforts to grow business tourism from the US and other key markets around the globe and has a busy programme of high profile events, promotions and sales blitzes under way throughout 2011; these are highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the island of Ireland known for excellence in business support. 

                                                                                          Decision-makers from some of America’s top incentive companies, as well as conference and meeting organisers, visited Kerry this week.  They are pictured at the Gap of Dunloe with Maeve O’Connor, Ovation (fifth from left) and Marie McKown, Tourism Ireland (third from right).


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.




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