12 Oct 2011

Tourism organisations from around the island of Ireland travelled to London last week to participate in Flavours of Ireland 2011. The B2B tourism workshop, organised by Tourism Ireland, saw 135 of the top GB-based inbound tour operators come together to do business with over 70 representatives of the Irish tourism industry.

Flavours of Ireland is an annual event, organised with the aim of growing the island of Ireland’s share of the huge worldwide tourism market. Attended by representatives of top tour operators like Expedia, Thomas Cook and Gullivers Travel Associates, who are responsible for putting in place the arrangements for holidaymakers to GB and Ireland from all over the world, this event was an excellent opportunity for the participating Irish tourism providers to highlight their product to these important decision-makers and to encourage them to include the island of Ireland in their future holiday programmes.

With the countdown to 2012 now well under way, commemorating the 100th anniversary of Titanic’s maiden voyage, this year’s Flavours of Ireland was a special Titanic-themed event, celebrating the wonderful shipbuilding heritage of Belfast and the legacy of the iconic ship. Guests were treated to a recreation of the last menu served in the first-class restaurant on board Titanic, specially created and prepared by Conor McClelland of Rayanne House near Belfast. Entertainment was provided by Fra Gunn, who performed a theatre production of ‘RMS Titanic’, the story of Thomas Patrick Dillon, a passenger on board the Titanic. 

Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “Tourism Ireland is delighted that so many tourism organisations from around the island of Ireland and so many of the leading GB-based tour operators took the time to join us at this event and we very much welcome the business and networking opportunities it presented. Our aim is to increase the awareness of Ireland among these hugely influential tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”

                                                                                                                Pictured at Flavours of Ireland is John Callely, Jameson Distillery Tours & Banquets (right), with Isabel Marthy and Alexandra Bardsley, Viator Ltd (UK inbound operator based in London), and Jim Paul, Tourism Ireland.


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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