21 Oct 2011

Influential tour operators from India visited Kilkenny earlier this week as part of a fact-finding trip to Ireland. Carefully selected and invited here by Tourism Ireland in Mumbai, the tour operators were here to experience at first-hand what this part of Ireland has to offer Indian holidaymakers. The aim of the trip was to encourage the visiting operators to feature Kilkenny and Ireland as a new destination in their programmes or to extend the Irish content of their existing programmes.

The operators began their visit to Kilkenny with a guided tour of the castle, followed by a walking tour around the city. They dined at Kyteler’s Inn, where they were also treated to an enjoyable ‘bohrán experience’ with Helen McLoughlin. The group overnighted in Hotel Kilkenny on the College Road. Their itinerary was designed by Fáilte Ireland.

Amanda Burns, Tourism Ireland’s Manager Asia, said: "Tourism Ireland is delighted to bring these influential tour operators to Kilkenny, so they can experience for themselves the high standard and variety of the tourism product on offer in this part of Ireland for Indian holidaymakers. The majority of our overseas visitors are from the core markets of Great Britain, Mainland Europe and North America, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by emerging tourism markets in Asia like India. Tourism Ireland in India is working hard to raise the profile of the island of Ireland as a premier holiday destination, highlighting the visa waiver scheme introduced by the Government earlier this year, which has made it easier for tourists from emerging tourism markets to visit Ireland.”

                                                                                                                                         Indian tour operators outside Kilkenny Castle with Huzan Frazer, Tourism Ireland India (sixth from left).


Further media information:
Sinéad Grace, Tourism Ireland  
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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