8M+ British TV viewers to see Galway on BBC’s Terry Wogan’s Ireland

28 Jan 2011

A massive audience of over eight million TV viewers around Britain is expected to tune in and see images of Galway and the West of Ireland this Sunday, on BBC’s Terry Wogan’s Ireland.

The second in this special two-part series of Terry Wogan’s personal journey around Ireland will air at 9 pm on Sunday (30 January) on BBC1, with anticipated viewership figures of over eight million.  The programme shows off Salthill and its promenade, as Terry reminisces about his childhood holidays there, as well as Galway city centre and places like the Spanish Arch.  It also features footage of the famous Galway Arts Festival, as well as street drama in the city and an interview with Macnas artistic director Noeline Kavanagh.

Tourism Ireland is capitalising on this wonderful exposure, highlighting the airing of the programme on its website, with the headline Wogan’s Ireland.  Visit
http://www.discoverireland.com/gb/campaigns/Terry-Wogans-Ireland/ for more details.

Niall Gibbons, Tourism Ireland’s chief executive, said: “The publicity value of a programme like ‘Terry Wogan’s Ireland’ is incalculable; it really is an excellent way of showcasing Galway and the West of Ireland to a huge, nationwide audience of potential holidaymakers across Britain. 

“Great Britain is the largest and most important market for tourism to the island of Ireland; and the fight to restore growth from Britain is under way.  We in Tourism Ireland will be pulling out all the stops in 2011, to win business and to keep the island of Ireland ‘top of mind’ with the British consumer.  The good news is that interest in visiting Ireland remains high.  Our job in 2011 will be to remind people around Britain that this is a friendly and fun place to visit, and to convert that interest into actual travel.”


Further information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027 Email: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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