29 Sep 2011

Images of Co Galway will be broadcast to 700,000 television viewers across Norway in December of this year. A TV crew – filming for one of Norway’s most popular reality TV programmes, Jakten på kjærligheten (meaning Farmer Searches For A Wife) – was in Ireland this week, as guests of Tourism Ireland, and captured footage from a number of locations in Connemara.

This is the second time that Jakten på kjærligheten, a popular TV dating show in Norway, has come to film in Ireland. Following a successful collaboration with Tourism Ireland last year when the crew shot scenes in Wicklow, they decided to return to Ireland again. The footage will air on Norwegian TV station TV2, as part of the final show of the series, which is expected to attract up to 700,000 viewers. It will include the Norwegian couple arriving in Co Galway for a ‘romantic’ break, with the TV crew recording their adventures along the way. The couple’s itinerary, designed by Fáilte Ireland, included a fly fishing lesson at Ballynahinch Castle in Connemara, followed by a boat trip across Ballynahinch Lake, as well as riding Connemara ponies on Cleggan beach.

Aoife Kernan, Tourism Ireland’s Manager for the Nordic region, said: “This is a fun and different way to showcase Connemara and Galway, and some of the many things to see and do in this part of Ireland, to a huge audience of potential Norwegian holidaymakers. TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland.  The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a wide audience.”

                                                                                                              Norwegian dairy farmer Roar Husetuft and his potential wife are pictured riding Connemara ponies with their guide Siobhán Cazabon-Sullivan, during filming at Cleggan beach in Co Galway.


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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