45 million TV viewers to see Mayo in the Middle East

14 Jun 2011

Over 45 million people around the Middle East are set to see images of Mayo on TV, following the recent visit of a crew from Middle Eastern television station MBC 1.

Invited by Tourism Ireland in Dubai in conjunction with Fáilte Ireland, the crew was here to capture footage from around Ireland for the station’s popular morning show Sabah Al Khair (meaning Good Morning in Arabic), which regularly attracts over 45 million viewers each day. They broadcast live from various locations in Ireland, including the Bloom Festival in the Phoenix Park in Dublin, and recorded other segments for broadcast on the show over the coming weeks.

During their time in Mayo, the TV crew visited Ashford Castle near Cong and filmed the ancient art of falconry at Ashford Castle’s School of Falconry. They also captured footage on board a cruise of Lough Corrib with Ashford Castle’s historian and cruise captain Patrick Luskin.

Amanda Burns, Tourism Ireland’s Manager Asia, said: “We are delighted to bring the MBC TV crew to Mayo and Ireland.  It is a wonderful opportunity for us to put this part of Ireland in the spotlight and to showcase the spectacular scenery and the wide variety of great things to see and do here to a huge audience across the Middle East.  Exposure on popular TV programmes like Sabah Al Khair helps us to raise awareness of Mayo and the island of Ireland in the Middle East and will help us grow visitor numbers from this market.”

Falconer Jason Deasy (left) holding a male eagle owl, 
watched by Aiveen Ryan, Tourism Ireland; Mahmoud Shoumel, cameraman; 
Maria Chehadeh, Elissar Irani and Fadwa Zidi, all with MBC.

Further media information:
Sinéad Grace
t:  087 685 9027
e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3.1 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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