2M+ TV Viewers in Poland to see Belfast and Northern Ireland

22 Apr 2011

Over two million TV viewers around Poland are expected to tune in to images of Belfast and Northern Ireland next month, on national TV station TVP Polonia.  Polish TV chef, Robert Maklowicz, was here recently to capture footage for his popular programme, Maklowicz W Podrózy (meaning Maklowicz on Tour).

Robert Maklowicz is one of Poland’s favourite culinary journalists and his programmes reflect the local history, culture, tradition, and of course the food, of the various destinations he visits.  The Northern Ireland programme will show him in action in Belfast’s Titanic Quarter and on the city’s Falls Road; it also includes footage of the Causeway Coastal Route; and of Co Fermanagh where the TV crew visited Pat O’Doherty’s butchers shop in Enniskillen.

Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “We are delighted that Robert Maklowicz and his crew have chosen to film here; it really is a great opportunity for us to showcase Belfast and Northern Ireland to a wide audience in Poland.  Tourism Ireland will also promote the programme on our website in Poland discoverireland.com and to our fans on Facebook.”

The visit of the Polish TV crew was organised by Tourism Ireland in conjunction with NITB.

                                                                                                                          Polish TV chef, Robert Maklowicz, pictured with Conor McClelland of Rayanne House and Andrzej Tomczak (cameraman) – preparing barley soup from the Rayanne House special ‘Titanic’ menu.

For further information: 
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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