250,000 Norwegians Tune in to the Island of Ireland

01 Sep 2011

Over 250,000 Norwegian TV viewers will tune in to images of Ireland this autumn on one of the country’s top travel shows, Glefs.

Tourism Ireland in the Nordic region, together with Fáilte Ireland and NITB, invited the Norwegian TV crew to come and film at various locations around the island of Ireland this week – including at Castle Leslie in Glaslough, Co Monaghan.  The crew also spent time filming in Co Wicklow, at Glendalough and the Sally Gap; in Dublin at places like the Guinness Storehouse, Trinity College and the Brazen Head; and in Belfast filming the city’s music scene and a Titanic boat trip.  The footage will result in a 12-minute episode which will air on ten local TV channels around Norway this autumn.

Aoife Kernan, Tourism Ireland’s manager in the Nordic region, said: “This is a really effective way of getting exposure for the island of Ireland in Norway and raising awareness of some of the many things to see and do on holidays here.  Glefs is a popular travel programme and the footage captured by the TV crew will be seen by a large audience across Norway.  TV and film are recognised as strong influencers for prospective holidaymakers; we regularly work with TV companies to facilitate the making of travel and lifestyle programmes around the island of Ireland as it is a great way of promoting our tourism offering to a wide audience across Norway.”

                                                                                                                   Silje Larsdotter Hadi, presenter of Norwegian travel programme Glefs, filming at Castle Leslie in Co Monaghan with camera man Ole Halvorsen.


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027
                                                          e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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