250,000 Norwegians Tune in to Northern Ireland

02 Sep 2011

Over 250,000 Norwegian TV viewers will tune in to images of Northern Ireland this autumn, as one of the country’s top travel shows, Glefs, filmed here this week.

Tourism Ireland in the Nordic region, together with the Northern Ireland Tourist Board, invited the Norwegian TV production team to come and film at various locations around Belfast.  The footage will result in a 12-minute episode, highlighting Belfast as a fantastic city break destination, which will air on ten local TV channels around Norway in October.

The crew spent time exploring Queen’s University and the Titanic Quarter before boarding the tour boat, Mona, at Donegall Quay and discovering some of Belfast’s maritime history from the water, with the Lagan Boat Company’s Titanic Boat Tour.  Back on dry land, the crew moved on to chat with Stuart Bailie at the Oh Yeah Music Centre, where they learned about Belfast’s rich musical heritage.  That evening, they continued the musical theme as they filmed local band, Not Squares, at the Golden Thread Gallery.

Aoife Kernan, Tourism Ireland’s manager in the Nordic region, said: “This is a really effective way of getting exposure for Belfast and Northern Ireland in Norway and raising awareness of some of the many things to see and do on holidays here.  Glefs is a popular travel programme and the footage captured by the TV crew will be seen by a large audience across Norway.  TV and film are recognised as strong influencers for prospective holidaymakers; we regularly work with TV companies to facilitate the making of travel and lifestyle programmes in Northern Ireland as it is a great way of promoting our tourism offering to a wide audience across Norway.”

                                                                                                                           Presenter of Norwegian travel programme Glefs, Silje Larsdotter Hadi, is pictured with Stuart Bailie (left) at the Oh Yeah Music Centre in Belfast and camera man Ole Halvorsen (right).


Further media information: 
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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