Up to 220,000 Norwegian TV viewers are expected to tune in and see images of Dublin and Ireland this evening (Monday 7 March), on Norway’s Next Top Model.
The spin-off of the popular reality TV show, America’s Next Top Model, will air on Norway’s TV3, with anticipated viewership figures of up to 220,000. The programme will also be streamed on the TV station’s website www.tv3.no, showing off Dublin and featuring footage of some of our well-known visitor attractions. Tourism Ireland in the Nordic region secured the popular show for Dublin, supported by an excellent programme designed by Fáilte Ireland.
Monica Nerney, Tourism Ireland’s Manager Northern Europe, said: “The publicity value of a programme like this is incalculable; it really is an excellent showcase for Dublin. It is a wonderful opportunity to bring the city to the attention of thousands of potential Norwegian holidaymakers, showcasing it as a fun, modern city with a vibrant fashion scene. TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland.”
Tourism Ireland has a busy promotional programme in place in the Nordic region for 2011, highlighting compelling reasons to visit Ireland and the good value available here. The organisation is working flat out to win business and to keep the island of Ireland ‘top of mind’ with potential visitors from the region.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.