2.6M Radio Listeners in India Hear about Belvedere House

28 Mar 2011

Indian radio journalist Yachna Sharma spent time in Westmeath and Belvedere House recently, reporting on her experiences and adventures here for Radio Fever – a popular radio station in India, with about 2.6 million listeners in Mumbai, Delhi, Kolkata and Bangalore.  Invited here by Tourism Ireland in India, the visit was organised in conjunction with Fáilte Ireland. 

Jim Paul, Tourism Ireland’s head of new and developing markets, said: “With approximately 2.6 million listeners, this is an excellent way for us to reach a wide audience of potential holidaymakers in India, letting them know about the variety of things to see and do here, the exceptional beauty of our country and, of course, the friendliness of the people here.

“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium- to long-term.  The UN World Tourism Organisation forecasts that the Asia-Pacific region will be one of the fastest growing outbound regions, expanding by 6.5% on average over the next 15 years.” 

                                                                                                                                            Indian radio journalist Yachna Sharma broadcast from Belvedere House, Co Westmeath recently, reporting for Radio Fever – a popular radio station in India, with about 2.6 million listeners.


Further media information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
                                                          e: sgrace@tourismireland.com

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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