Up to 17 million potential holidaymakers around Britain will see new holiday ads for Ireland from this week, as Tourism Ireland’s new advertising campaign kicks off today (Monday, 7 March), in time for St Patrick’s Day and the busy promotional period. The ads are airing on ITV, Channel 4, Channel 5 and other top channels and will run from now until June and again from August to October.
The ads convey the fun and friendliness of a holiday in Ireland and all the many great things to see and do here. Click here to see the ads.
Niall Gibbons, Tourism Ireland’s chief executive, said: “Restoring the Great Britain market to growth is a major priority for Tourism Ireland in 2011 and our biggest ever, year-round promotional push is now under way to make that happen. We have increased our marketing spend in Britain by 30% this year. Our €17 million campaign will ensure the Ireland holiday message is highly visible in Britain right throughout 2011.”
Further media information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.