17m Britons To See New Ireland Holiday Ads

07 Mar 2011

Up to 17 million potential holidaymakers around Britain will see new holiday ads for Ireland from this week, as Tourism Ireland’s new advertising campaign kicks off today (Monday, 7 March), in time for St Patrick’s Day and the busy promotional period.  The ads are airing on ITV, Channel 4, Channel 5 and other top channels and will run from now until June and again from August to October. 

The ads convey the fun and friendliness of a holiday in Ireland and all the many great things to see and do here.  Click here to see the ads


Niall Gibbons, Tourism Ireland’s chief executive, said: “Restoring the Great Britain market to growth is a major priority for Tourism Ireland in 2011 and our biggest ever, year-round promotional push is now under way to make that happen.  We have increased our marketing spend in Britain by 30% this year.  Our €17 million campaign will ensure the Ireland holiday message is highly visible in Britain right throughout 2011.”


Further media information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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