“Growing” Visitors from Canada

28 Mar 2011

Liam Griffin of Monart Destination Spa near Enniscorthy with Sinéad Murray, Tourism Ireland Canada on the Tourism Ireland stand at the recent Canada Blooms festival in Toronto.

Canada Blooms is the largest flower and garden festival in Canada, attracting over 90,000 visitors.  Targeting the growing number of Canadians interested in visiting gardens here, Tourism Ireland, together with industry partners, mounted a strong presence at this year’s show.

Sinéad Murray, Tourism Ireland Canada, said: “Canada Blooms is an excellent platform to convey our message about the wonderful garden product on offer around the island of Ireland to a large audience of potential holidaymakers.  Tourism Ireland has a busy promotional programme in place in Canada throughout 2011, emphasising the convenience and value of a holiday on the island of Ireland for Canadian visitors, showcasing our spectacular scenery and the huge variety of things to see and do here.”


Further media information:
Sinéad Grace, Tourism Ireland    t:        087 685 9027
                                                            e:      sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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