TV viewers around Great Britain will see Whitepark Bay, Co Antrim on the popular GMTV Barbeques With a View programme this summer. Celebrity chef Ainsley Harriott cooked up a sizzling barbeque at Whitepark Bay recently, using a variety of local produce including Bushmills Whiskey and Causeway Cheeses. The visit was facilitated by Tourism Ireland and the Northern Ireland Ireland Tourist Board.
Lawrence Bate, Tourism Ireland’s Head of Great Britain, said: “We were delighted to welcome the GMTV crew and Ainsley Harriott to Whitepark Bay and to Northern Ireland. The weather was good during their visit and to be able to barbeque in such a stunning setting as Whitepark Bay highlights what a beautiful place Northern Ireland is to visit.
“Lifestyle programmes such as this are an excellent way for Tourism Ireland to get positive exposure for Northern Ireland tourism - in Britain and other overseas markets. GB is the most important market for tourism from overseas and last year we welcomed over 1 million British visitors to Northern Ireland. We have a strong promotional programme under way in GB right throughout 2010, highlighting compelling reasons to visit and placing significant emphasis on value for money, to drive home to the GB consumer that there has never been a better time to visit.”
Ainsley Harriott filming for GMTV’s ‘Barbeques with a View’ programme at Whitepark Bay, Co Antrim.
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For further information:
Clair Balmer, Tourism Ireland
Tel 208 7035 9260 Mob 07766 527719
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
- Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
- Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.