Wexford Gets the ‘Oz’ Factor

15 Nov 2010

A group of top travel agents from Australia visited Wexford at the weekend, as part of a fact-finding trip.  They were the lucky winners of an incentive promotion organised by Tourism Ireland in Australia – they were selected as they sold the most flights and holidays to Ireland. 

The travel agents were here to experience at first-hand the superb holiday product on offer in this part of Ireland.  Their action-packed visit was organised by Tourism Ireland in Sydney, in conjunction with leading Irish destination management company Adams & Butler, as well as airline partners bmi and Malaysia Airlines, and Fáilte Ireland.  One of the highlights of their visit was the opportunity to sample lunch at Kevin Dundon’s Dunbrody House in Arthurstown.  The travel agents also visited the National Heritage Park at Ferrycarrig and stopped at Hook Lighthouse at Fethard-on-Sea.

Caroline Brunel, Tourism Ireland’s Manager in Australia, said: “As a reward for being the top sellers of flights and holidays to Ireland, these travel agents had the opportunity to experience Wexford and the South East at first-hand.  Visits such as this are extremely important as they help the travel agents to know exactly what this part of Ireland has to offer potential Australian holidaymakers; our aim is that when they return home they are better equipped to advise their customers when planning and booking their holidays.
“Australia and New Zealand are important markets for tourism to the island of Ireland, delivering over 150,000 visitors last year.  Tourism Ireland has had a strong promotional programme in place throughout 2010, highlighting the island of Ireland as a fantastic holiday destination.  We have been placing significant emphasis on value for money, to drive home to Australian consumers our message about the superb range of offers available around the island of Ireland.  It is absolutely essential that we convey the message that there has never been a better time for Australians to visit the island of Ireland.”

                                                                                                                                        Top Australian travel agents at Dunbrody House in Arthurstown during their fact-finding visit to Ireland at the weekend.


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                        e: sgrace@tourismireland.com

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.




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