Bloggers who write regularly for some of Spain’s popular travel websites visited Co Westmeath at the weekend. Carefully selected and invited here by Tourism Ireland in Madrid, their itinerary was designed by Fáilte Ireland. One of the highlights of the group’s fact-finding visit was a guided tour of Locke’s Distillery Museum, followed by whiskey tasting and lunch in the Old Kilbeggan Distillery.
Social media sites and blogs have a huge influence on peoples’ decisions nowadays, with choices about holidays in particular increasingly influenced by bloggers and online communities. Bloggers are constantly uploading and sharing their experiences and these are widely read by people researching and planning holidays.
Joanne Murphy, Tourism Ireland’s Manager in Spain, said: “Fact-finding visits such as this are very important in helping to increase awareness in Spain of the many things to see and do on holiday in Ireland and the wonderful hospitality on offer. Detailed accounts and photographs of their visit have already been posted online by the bloggers, helping to encourage their readers to come here and experience it for themselves. The publicity value of their articles and blogs is fantastic – they will be read by many thousands of potential holidaymakers.”
Spanish bloggers pictured with Brian Quinn, Manager of Locke’s Distillery (centre) and Jennifer Armstrong, Tourism Ireland Spain (third from right).
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.