Waterford played host to a group of top German journalists this week – including leading online and print media – who travelled as guests of Tourism Ireland in Frankfurt.
The group was here to experience the medieval history and heritage of Waterford and the South East; and one of the highlights of their visit was a walking tour of Waterford with local guide Jack Burtchaell. Their itinerary, which was designed by Fáilte Ireland, also included a visit to the Waterford Museum of Treasures as well as lunch at Waterford Castle.
Leading German journalists visited the Waterford Museum of Treasures during a fact-finding visit to the city. They are pictured with Jack Burtchaell, Waterford tour guide (right) and Monika Woermann, Tourism Ireland Germany (seated, centre).
Barbara Wood, Tourism Ireland’s Manager for Central Europe, said: “Fact-finding visits like this ensure that influential journalists get to experience Waterford and the quality of the tourism product on offer here at first-hand. The publicity value of the articles these journalists will write is fantastic – they will be read by hundreds of thousands of potential holidaymakers around Germany.
“Germany is the world’s largest outbound travel market and the third-largest source of visitors for the island of Ireland. Tourism Ireland has an exceptionally strong promotional programme in place for 2010, providing compelling reasons to visit and emphasising the great value for money available right now in Waterford and throughout Ireland. In this difficult year for tourism, we are working hard to win business and to keep Waterford, the South East and the island of Ireland ‘top of mind’ with potential German visitors.”
Further information: Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
- Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.