Bloggers who write regularly for some of Britain’s favourite food websites – including gastronomydomaine.com and eatlikeagirl.com – visited Co Waterford last week. Carefully selected and invited here by Tourism Ireland in London, their itinerary was designed by Fáilte Ireland.
Social media sites and blogs have a huge influence on peoples’ decisions nowadays, with choices about holidays in particular increasingly influenced by bloggers and online communities. Bloggers are constantly uploading and sharing their experiences and these are widely read by people researching and planning holidays.
One of the highlights of the group’s visit was a cookery lesson with celebrity chef Paul Flynn at The Tannery in Dungarvan. The group also enjoyed dinner at the Michelin star restaurant in the Cliff House Hotel in Ardmore and paid a visit to Michael McGrath’s Butchers and O’Brien Chop House in Lismore.
Vera Stedman, Tourism Ireland’s Deputy Head of Great Britain, said: “Food is an integral part of any short break or holiday and we know that our British visitors are discerning people, who enjoy authentic, locally produced food. Fact-finding visits such as this are extremely important in helping to increase awareness in GB of the superb food and tourism product on offer in Waterford and the wonderful hospitality here. Detailed accounts and photographs of their visit have already been posted online by the bloggers, helping to encourage their readers and fellow foodies to come here and sample it for themselves. The publicity value of their articles and blogs is fantastic – they will be read by many thousands of potential holidaymakers.”
GB food bloggers enjoyed a cookery demonstration at The Tannery in Dungarvan with celebrity chef Paul Flynn (left); also pictured is Aoife Finnegan, Tourism Ireland GB (right).
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.