The sales team of leading Dutch tour operator SNP Natuurreizen visited Kerry over the weekend. Specialists in walking and activity holidays, they were here to find out more about the wonderful walking routes and trails on offer in the South West and to experience at first-hand the spectacular countryside of this part of the island. Their trip was organised by Tourism Ireland in the Netherlands, in conjunction with Fáilte Ireland.
The group’s visit included an escorted walk through the spectacular Black Valley with John Ahern of South West Walks Ireland. They also had an opportunity to walk through the Killarney National Park, seeing Muckross House and Gardens and continuing to Torc Waterfall and to the top of Torc Mountain.
Monica Nerney, Tourism Ireland’s Manager Northern Europe, said: “The visit of this influential sales team from SNP Natuurreizen is an excellent opportunity for us to showcase the world-class walking product on offer in Kerry and the South West. There really is no substitute for being able to come and experience the product at first-hand; it helps them to know exactly what Kerry and Ireland have to offer and to sell more effectively when they return home and encourage more Dutch people to consider a walking holiday here.
“Tourism Ireland in the Netherlands has had an extensive promotional programme in place right throughout 2010; walking is one of the activities we are promoting, highlighting Kerry as a fantastic walking destination. It is absolutely essential that we convey the message that there has never been a better time for Dutch people to visit the island of Ireland.”
The sales team of leading Dutch tour operator SNP Natuurreizen with Sofia Hansson, TI the Netherlands (front right) and Linda Woods, South West Walks Ireland (front left) set off for a walk through the spectacular Black Valley.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.