Vikings Invade Again!

15 Jul 2010

Nine Norwegian models arrived in Dublin today to take part in ‘Norway’s Next Top Model’ and kickstart their modelling career.  An episode of the popular reality television show – based on the original American version – is being filmed in Dublin over the next three days and will air to an estimated audience of 220,000 TV viewers on Norway’s TV3 next spring. 

Tourism Ireland in the Nordic region secured this popular show for Dublin, supported by an excellent three-day programme designed by Fáilte Ireland.

Simon Gregory, Tourism Ireland’s Director of Markets, said: “We are delighted that ‘Norway’s Next Top Model’ has chosen to film in Dublin.  It is a wonderful opportunity to bring the city to the attention of thousands of potential Norwegian holidaymakers, showcasing it as a fun, modern city with a vibrant fashion scene.  TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland.  The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a wide audience.”

John Concannon, Director of Market Development with Fáilte Ireland, said: “The producers were looking for a chic and modern backdrop for their programme and this set us the challenge to put together an itinerary which would showcase Dublin at its most modern and cutting edge.  This is the perfect opportunity to showcase emerging Dublin and the newest part of the Docklands, which will be used for a photo-shoot of the models with Irish designer Louise Kennedy at the Grand Canal Theatre.  Over the next few days, the models will be filmed at various locations around the city including a trip to Dublin’s top visitor attraction, the Guinness Storehouse, and a fun-filled afternoon aboard the Viking Splash Tour.  Fáilte Ireland hopes that Dublin’s three days on the Norwegian catwalk will win it a lot of Scandinavian admirers.”

On Friday, the models will take part in a catwalk competition with Jennifer Rothwell and the winner will take part in a Baby Max charity fashion show that evening at the Guinness Storehouse, Ireland’s number one tourist attraction.  Alongside some of Ireland’s top models, the Norwegian hopefuls will be showcasing leading Irish designers Paul Costello and Orla Kiely, with Paddy Casey providing the after-show entertainment.

Candidates in Norway’s Next Top Model pictured with Antoinette Reilly, Fáilte Ireland (left) and Linn Brekell (right), Tourism Ireland Nordic Region.

Candidates in Norway’s Next Top Model pictured with Niall Gibbons, Tourism Ireland CEO.


Further information:
Sinéad Grace, Tourism Ireland                     Louise Tolerton, Fáilte Ireland 
t: 01 476 3493/ 087 685 9027                        t: 01 884 7135/ 086 608 6578
e:                    e :


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