A group of US travel writers enjoyed a ‘whistle-stop’ tour of Northern Ireland, during a recent fact-finding trip here. Their visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.
The journalists enjoyed the stunning view of Whitepark Bay before calling at the Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as the Bushmills Distillery. The group also had an opportunity to visit Belfast, Down and Fermanagh, as well as Londonderry – UK City of Culture 2013.
Alison Metcalfe, Tourism Ireland North America, said: “We are delighted these influential journalists have taken the time to come to Northern Ireland to see what we have to offer at first-hand. Familiarisation visits such as this are extremely important as they help build awareness of the wonderful and varied tourism product of Northern Ireland, as well as its stunning scenery. The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Americans to come here and experience it for themselves.”
Enjoying the wind-swept view of Whitepark Bay is a group of leading US travel writers with Bernard McMullan, Tourism Ireland North America (back row, left) and tour guide Ken McElroy MBE (back row, third from left).
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.