Pictured before the Tourism Ireland board meeting in Limerick last week were (l-r) Pat Daly, Shannon Development; Niall Gibbons, Tourism Ireland Chief Executive; Katherine Webster, Cliffs of Moher Visitor Experience; Michael Vaughan, Shannon Chair of the Irish Hotels Federation; and Paddy O’Looney, South West Ireland Golf (SWING).
The board of Tourism Ireland took the opportunity while they were in Limerick to meet with representatives of the tourism industry in the Mid-West to discuss Tourism Ireland global marketing strategy and plans, as the fight-back begins to restore growth in 2011.
Speaking before the meeting, Niall Gibbons, chief executive of Tourism Ireland, said: “We are delighted to be visiting the Shannon Region for our final board meeting of 2010 and to have this opportunity to meet with representatives from the industry here. We know that 2011 will be another challenging year for tourism, so it is more important than ever that we work together to maximise the opportunities for Ireland in the very competitive overseas marketplace.
“I am confident that the Tourism Ireland strategy positions us well on the path to recovery in 2011. The good news is that interest in visiting the island of Ireland in all our key markets remains high. Our job in 2011 will be to remind people around the world that Ireland is a friendly and fun place to visit, and to convert that interest into actual travel.”
Sinéad Grace, Media & PR Manager, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.