Pictured on the Tourism Ireland stand at the 2010 Evian Masters for professional female golfers, which took place recently in France, are Paddy O’Looney, SWING (South West Ireland Golf) with Jean-François Remésy, French professional golfer and two-time winner of the French Open; Pierce Wall, Ireland Golf Travel – based in Tralee; and Justin Farrell, North & West Coast Links.
The Evian Masters is one of the most prestigious events in the French golfing calendar and over 50,000 golf enthusiasts – from France, Italy and Switzerland – travelled to the event, to watch the top female golfers from across the world compete. The golf market remains a priority for Tourism Ireland and the organisation has a significant promotional programme in place this year, in France and other important golf markets overseas, helping to strengthen the island of Ireland’s reputation as a fantastic destination for a golf break and emphasising the convenience and value of a golf holiday here.
Billy Condon, Tourism Ireland’s Manager Southern Europe, said: “The Solheim Cup takes place in Ireland next year and Tourism Ireland is exploiting every potential promotional opportunity in France – including a strong presence at key events such as the Evian Masters – and in other important golf markets overseas, to capitalise on the potential of this prestigious sporting event. It is a great opportunity for us to put Ireland in the spotlight, highlighting the island as a top golf destination.
“Tourism Ireland promotions, using the headline ‘Golf in Ireland - Time to Play’, are highlighting great golf deals, to drive home to French golfers the superb range of offers available on courses right around the island of Ireland. We are highlighting the fact that we have some of the very best golf courses in the world, together with plenty of good value, welcoming accommodation.”
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.