A large group of influential golf writers from around Great Britain visited Glasson recently, as guests of Tourism Ireland and Fáilte Ireland. They were here to experience at first-hand some of the fantastic golf courses available for GB golfers throughout the island of Ireland. The first stop on their itinerary was dinner at Grogan’s in Glasson, followed by a round of golf the next day at Glasson Golf Club.
In an effort to boost the number of British golf visitors, Tourism Ireland has a busy promotional programme in place this year. A new ‘value golf’ blitz is under way right now, using the headline ‘Golf in Ireland - Time to Play’. The promotion is highlighting special green fees at various clubs around the island of Ireland, good value golf tour operator packages and special multi-golf club passes.
David Boyce, Tourism Ireland’s Head of Business & Sports Tourism, said: “The visit of these influential journalists was an excellent opportunity to showcase our superb golf product. Media visits such as these are very important, in terms of helping to spread the good news about Glasson and the high quality of the golf product available right throughout the island of Ireland. Great Britain is a very important market for golf, and for tourism to the island of Ireland in general, and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the GB consumer this year.
“The Solheim Cup takes place in Killeen Castle in Co Meath next year and Tourism Ireland will be exploiting all potential promotional opportunities in GB and other important golf markets overseas, to capitalise on the potential of this prestigious sporting event. The Solheim Cup is a great opportunity to put Ireland in the spotlight, highlighting the island as a top golf destination.”
Influential British journalists at Glasson Golf & Country Club with John Lahiffe, Tourism Ireland (second from left) and Ian Fenwick, Irish Ferries (third from right).
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.