Targeting Swedish Golfers

26 Jul 2010

Tourism Ireland and industry partners attended the Nordea Scandinavian Masters over the weekend, at Bro Hof Slott golf club outside Stockholm.  The Scandinavian Masters is the largest golf tournament in the Nordic region, attracting over 100,000 spectators each year.

The golf market remains a priority for Tourism Ireland and the organisation has a significant promotional programme in place this year, in Sweden and other important golf markets overseas, helping to strengthen the island of Ireland’s reputation as a fantastic destination for a golf break and emphasising the convenience and value of a golf holiday here.

Steven Roberts, Tourism Ireland’s Manager in the Nordic Region, said: “With about 600,000 registered golfers, Sweden is an important market for golf tourism to the island of Ireland.  Tourism Ireland promotions, using the headline ‘Golf in Ireland - Time to Play’, are highlighting great golf deals, to drive home to Swedish golfers the superb range of offers available on courses right around the island of Ireland.  We are highlighting the fact that we have some of the very best golf courses in the world, together with a wide variety of good value, welcoming accommodation.”

Roberts added: “The Solheim Cup takes place at Killeen Castle next year and Tourism Ireland will be exploiting every potential promotional opportunity in the Nordic Region to capitalise on the potential of this prestigious sporting event.  It is a great opportunity for us to put Ireland in the spotlight, highlighting the island as a top golf destination.”

Gary Henry, Galgorm Castle Golf Club near Ballymena; Rikke Aagaard Petersen and Linn Brekell, Tourism Ireland Nordic Region; and Tom Reid, Glasson Golf & Country Club, on the Tourism Ireland stand at the Scandinavian Masters at Bro Hof Slott golf club near Stockholm.

- ENDS -

Further information:
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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