Targeting Indian Tourists for Sligo

29 Nov 2010

Journalists representing a number of leading newspapers and magazines from India visited Sligo and the North West last weekend.  Carefully selected and invited here by Tourism Ireland in India, their itinerary was designed in consultation with Fáilte Ireland.

The group travelled to Drumcliffe, where they visited the grave of our world–renowned poet W. B. Yeats and took in the stunning views of Benbulben before enjoying lunch at the Yeats Tavern.

Amanda Burns, Tourism Ireland’s Manager Asia, said: “We are delighted to bring this group of journalists to Sligo and the North West. This is an invaluable opportunity to raise the profile of this part of Ireland among potential holidaymakers in India. The visit of these influential journalists will result in extensive and positive publicity for Sligo and the North West across a range of different publications.

“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium- to long-term. The UNWTO (United Nations World Tourism Organisation) has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel in the next ten years. Visitors from markets like India stay twice as long as the average holidaymaker, are more likely to travel throughout the island and make a significant economic contribution to numerous tourism sectors.”

                                                                                                                                                 Indian journalists Manjari Bhatnagar, Tanmoy Goswami, Samita Bhatia, Raul Dias and Rriyamvada Kowshik pictured outside the Yeats Tavern in Drumcliffe with tour guide Ken McElroy (left) during a recent fact-finding visit to Sligo.


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 20 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.



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