Targeting European Tourists

15 Oct 2010

Pictured at today’s Know Europe, Grow Europe tourism seminar, which took place in Bewleys Hotel in Dublin are (l-r) Dick Bourke, President of the Irish Hotels Federation; Finola O’Mahony, Tourism Ireland’s Head of Europe; and Tom Haughey, Chairman of the Irish Tourist Industry Confederation (ITIC).

The seminar was organised by Tourism Ireland, for enterprises interested in growing tourism business from Mainland Europe.  Attendees – who included hoteliers, bed and breakfast and self-catering operators, airlines, ferry companies, incoming tour operators and visitor attractions – heard presentations by European and Irish tourism operators, as well up-to-date research from Tourism Ireland and information about promotional platforms and opportunities for 2011, plus practical advice and tips about how to promote effectively and ultimately to grow business from these all-important markets.

Speaking at the Know Europe, Grow Europe seminar, Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “Mainland Europe has been a source of growth in visitors to the island of Ireland over the last ten years.  Almost one third of our overseas visitors now arrive from Mainland Europe and they account for 36% of revenue and 43% of bednights.  Visitors from Europe tend to stay for longer than average and enjoy visiting the different regions.  The event today provides our tourism industry partners with a greater understanding of the various Mainland European markets and helps them as they plan for 2011 to evaluate the various opportunities and platforms for growing business from these markets.”


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 20 different languages.



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