Targeting Danish Tourists for Kilkenny

20 Sep 2010

Tourism Ireland marked the launch of a new air route from Billund in Denmark to Dublin, by Danish airline Cimber Sterling, by inviting a group of leading Danish travel agents and travel journalists on a fact-finding visit to Kilkenny. Encouraging visitors to spend time in the various regions of Ireland, as well as working with airlines to build demand for routes, are key priorities for Tourism Ireland. The group’s four-day itinerary, organised in conjunction with Fáilte Ireland, included a guided tours of Kilkenny Castle and and a walking tour of the city with local guide Pat Tynan as well as an opportunity to sample the cuisine and vibrant nightlife in Kilkenny.

Targeting Danish Tourism to Kilkenny
Leading Danish travel agents and journalists pictured outside Kilkenny Castle with Rikke Aagaard Petersen, Tourism Ireland the Nordic Region (fifth from right).

Steven Roberts, Tourism Ireland’s Manager for the Nordic Region, said: “We are delighted to welcome these influential Danish travel agents and journalists to Kilkenny. Fact-finding visits such as these are very important, in terms of helping to raise awareness of Kilkenny and the South East. They help the travel agents know exactly what we have to offer potential Danish holidaymakers and to sell more effectively when they return home. Plus, the articles the travel journalists will write will be read by thousands of potential Danish holidaymakers.

“The new route from Billund to Dublin has expanded travel options for Danish holidaymakers to come here. Last year we welcomed 175,000 visitors from the Nordic Region to the island of Ireland and this new service provides additional opportunities for Tourism Ireland to grow visitor numbers from Denmark.”


For further press information:
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
  • Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages.



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