Targeting Belgian Families for Holidays in Wicklow

02 Aug 2010

Images of Wicklow will be viewed by a massive TV audience of about 750,000 people throughout Belgium, following the visit by a crew from national television station VRT to Wicklow last week. The crew, invited here by Tourism Ireland in Brussels, filmed two episodes of a weekly travel programme entitled Vlaanderen Vakantieland, which will air in Belgium in spring of next year. Arrangements on the ground for the crew’s visit were put in place by Fáilte Ireland. 

The theme of the episodes filmed in Wicklow is ‘family holidays in Ireland’ and specifically holidays in a horse-drawn caravan. Footage will include well-known Belgian comedian Herman Verbruggen with his wife and two children enjoying the relaxed pace of a holiday by horse-drawn caravan and the wonderful scenery in this part of Ireland.

Danielle Neyts, Tourism Ireland’s Manager in Belgium, said: “We are delighted that VRT has chosen to film in Wicklow. It is a wonderful opportunity to highlight what this part of Ireland has to offer to a huge Belgian audience. The two episodes of Vlaanderen Vakantieland filmed here will be seen by hundreds of thousands of potential holidaymakers, looking for ideas and suggestions for their next short break or holiday destination.” 


The crew from Belgian TV station VRT films well-known Belgian comedian Herman Verbruggen and his family enjoying a holiday in a horse-drawn caravan (courtesy of Clissmann Horse Caravans), near Laragh, for the Belgian travel programme Vlaanderen Vakantieland.

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027
e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.

 

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