Killeen Castle joined Tourism Ireland at the LPGA Wegman’s Championship for professional female golfers, which took place recently in Rochester, New York. The event is one of the LPGA’s (Ladies Professional Golf Assocation) four major championships, attracting over 100,000 spectators.
Joe Byrne, Tourism Ireland’s Executive Vice President United States & Canada, said: “The Solheim Cup takes place in Killeen Castle next year and Tourism Ireland will be exploiting every potential promotional opportunity in the US – including a strong presence at key events such as the LPGA Wegman’s Championship – and in other important golf markets overseas, to capitalise on the potential of this prestigious sporting event. It is a great opportunity for us to put Ireland in the spotlight, highlighting the island as a top golf destination.”
The golf market remains a priority for Tourism Ireland in North America and it has a significant promotional programme in place this year, emphasising the convenience and value of a golf vacation in Ireland. Joe Byrne added: “We are highlighting great golf deals, to drive home to US consumers the superb range of offers available on courses right around the island of Ireland.”
Pictured on the Tourism Ireland stand at the annual LPGA Wegman’s Championship for professional female golfers is Cormac Ryan, Killeen Castle (right) with Rose Jones, Captain of the US Solheim Team (holding the Solheim Cup) and Jean McCluskey, Tourism Ireland (second from right). Picture: smilliephoto.com
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.