Specialist journalists from leading newspapers and lifestyle magazines in the Netherlands – including Telegraaf (a national newspaper) and Nevenant (a lifestyle magazine) – visited Sligo last week to experience at first-hand the ecotourism product on offer. Carefully selected and invited here by Tourism Ireland, their itinerary was designed by Fáilte Ireland.
The group travelled to Coopershill House in Riverstown where they enjoyed a tour of the deer farm with owner Simon O’Hara and met with Mary Mulvey, CEO of The Greenbox. They also visited the Gyreum Ecolodge in Riverstown, to learn about the philosophy behind it and the services on offer.
John Walsh, Tourism Ireland’s Manager in the Netherlands, said: “I am delighted that these journalists have taken time out of their busy schedules to visit Sligo and sample the range of ecotourism activities and accommodation on offer here in the North West. Ecotourism is an increasingly popular holiday choice in the Netherlands and Tourism Ireland is working hard to raise awareness of the sustainable and responsible tourism practices on offer in the North West. The articles these influential journalists will write will be read by many thousands of potential Dutch holidaymakers.”
Tourism Ireland has a comprehensive promotional programme in place in the Netherlands for 2010. A range of campaigns is highlighting the great value on offer as well as compelling reasons to visit. The message in the Netherlands is that there has never been a better time to visit the island of Ireland.
Specialist ecotourism journalists from the Netherlands with Mary Mulvey, Greenbox (second from left) and Karen van der Horst, Tourism Ireland (left) enjoy a fact-finding visit to Coopershill House in Co Sligo.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.