Serving Up A Taste of Ireland in London

13 Oct 2010

Members of Good Food Ireland lined up to showcase the very best of food from around the island of Ireland, at the recent Flavours of Ireland 2010 event in London, organised by Tourism Ireland.  The B2B tourism workshop brought 120 influential GB-based incoming tour operators together with 37 representatives of the tourism industry from around the island of Ireland. 

The Flavours of Ireland event was organised with the aim of growing the island of Ireland’s share of the huge worldwide tourism market.  It was an excellent opportunity for the participating tourism providers to highlight their product to these important decision-makers and to encourage them to include the island of Ireland in their future holiday programmes.  It was also an opportunity for the tour operators to sample the superb food now available for visitors to Ireland, as members of Good Food Ireland served up a wonderful culinary showcase of fresh, locally produced food from around the island of Ireland.

Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “We are delighted that so many tourism providers from around the island of Ireland and so many of the leading GB-based incoming operators took the time to join us at this event and we very much welcome the business and networking opportunities.  The wonderful food showcase provided by Good Food Ireland also helps us to spread the word about Ireland as a premier holiday destination with an outstanding food offering.  In this difficult year for tourism, we are working hard to win business and to keep the island of Ireland ‘top of mind’ with potential overseas visitors.”


Further information:
Sinéad Grace, Tourism Ireland  
Tel: 01-476 3493/ 087-685 9027  Email:

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.



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