As part of her state visit to Denmark this week to promote business and tourism links, President McAleese attended the official opening of Tourism Ireland’s new Nordic headquarters in Copenhagen.
The Nordic region is the island of Ireland’s seventh-largest tourism market and Tourism Ireland has had a busy promotional programme in place right throughout 2010, to showcase the uniqueness of a holiday here. Niall Gibbons, Chief Executive of Tourism Ireland, said: “Tourism Ireland is pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the Scandinavian consumer. It is absolutely essential that we convey the message that there has never been a better time for Scandinavian people to visit the island of Ireland.”
With 600,000 registered golfers (roughly 15% of all golfers in Europe), Sweden is also a very important market for golf tourism. Tourism Ireland is planning a major promotional programme in its main overseas markets, including Scandinavia, in the run-up to next year’s Solheim Cup in Killeen Castle, Co Meath. This high profile sporting event provides a fantastic platform to put Ireland in the spotlight, highlighting the island as a top golf destination.
President McAleese and Dr Martin McAleese (left) at the opening of Tourism Ireland’s new Nordic headquarters in Denmark with Monica Nerney and Niall Gibbons, Tourism Ireland and Christian Høyer, Chairman of Sheen Falls Lodge in Co Kerry.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages.