A glossy travel magazine showcasing Belfast and Northern Ireland hit the newsstands in the US this month, profiling the best in holidays here to thousands of avid American readers and potential holidaymakers.
The articles in Global Traveler magazine (circulation 125,000) include an interview with Tourism Minister Arlene Foster, facilitated by Tourism Ireland during a recent visit by Minister Foster to New York, in which she highlights our rich heritage, culture and scenery as well as activities such as our world-class golf, the renowned friendliness of the people here as well as the tremendous value now on offer. The magazine also features some great photos as well as ideas for holidays and short breaks here. “An increasingly cosmopolitan destination, one dressed in Victorian garb and known for craic” is how Belfast is described in a piece which profiles some of the city’s popular restaurants, bars and places to visit, as well as shopping tips for fashionistas!
Joe Byrne, Tourism Ireland’s Executive Vice President US and Canada, said: “We are delighted with the coverage of Belfast and Northern Ireland in this prestigious publication. It is an excellent way of showcasing Northern Ireland and the huge variety of things to see and do here to a large audience of potential holidaymakers around the US. Tourism Ireland is telling Americans that there has never been a better time to visit Northern Ireland. We have great value fares, accommodation and eating out options and fantastic things to see and do. We have some of the best golf in the world, as well as unique culture and rich heritage.”
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.