Representatives from Northern Ireland’s tourism industry and top visitor attractions flew from Belfast this morning to take part in the ‘EXPERIENCE NORTHERN IRELAND - TITANIC & MORE’ exhibition in New York’s iconic Grand Central Terminal.
The week-long celebration and exhibition has been organised by Tourism Ireland in association with National Museums Northern Ireland, the Northern Ireland Tourist Board and Belfast Visitor & Convention Bureau, and will showcase the very best of Northern Ireland tourism, our culture, music, entertainment and food. It will give millions of New York commuters and visitors to the city a taste of what Northern Ireland has to offer as a unique and vibrant tourism, and business tourism, destination.
The centrepiece of the New York event is a Titanic exhibition, featuring a replica hull of Belfast’s most famous ship and including interactive storyboards and screens. The story is brought to life through a range of illustrated talks and costumed guides are also on hand. Central to the ‘EXPERIENCE NORTHERN IRELAND – TITANIC & MORE’ exhibition will be a packed schedule of events, featuring top Northern Ireland performers. More than 70 partners including top chefs, musicians, craft workers and tour guides are en route to New York to participate and make this event a real flavour of Northern Ireland. Musical entertainment will be provided by Peter Corry, Kintra, Kabosh, the McPeake Family and others. There will also be a full programme of lectures, story-telling and other performances highlighting the many aspects of our unique Northern Ireland culture. Representatives of the tourism industry will bring the different counties of Northern Ireland to life for visitors to the exhibition.
En route to New York for the ‘Experience Northern Ireland - Titanic & More’ exhibition are (back) Patrick McLain, National Museums Northern Ireland; Barry Jackson, Continental Airlines; Clair Balmer, Tourism Ireland; Siobhán McGuigan, Northern Ireland Tourist Board and (front) Emma Smyth, Belfast Visitor Convention Bureau and Anthony Toner, one of the musical performers.
Commenting on the potential of the exhibition to bring Northern Ireland to the attention of a huge audience in New York, Niall Gibbons, Chief Executive of Tourism Ireland, said: "With up to 750,000 commuters passing through Grand Central Station each day, this event is a fantastic opportunity for Tourism Ireland and our partners to promote Northern Ireland as a world-class tourism destination in the major gateway city of New York. In the run-up to 2012, Tourism Ireland is planning an extensive series of promotional events to keep Belfast, Northern Ireland and Titanic in the international spotlight and to encourage Americans - and other overseas visitors - to come and see where the whole story started."
Clair Balmer/ Elaine Moore,
Tourism Ireland Tel: 028 7035 9260
Mobile: 07766 527719
Notes to Editors:
The ‘EXPERIENCE NORTHERN IRELAND - TITANIC & MORE’ exhibition takes place 24-29 September in the Vanderbilt Hall of Grand Central Terminal in New York.
STRATEGIC PARTNERS are:
- Continental Airlines
- Belfast Visitor & Convention Bureau
- Belfast International Airport
- National Museums Northern Ireland
- Northern Ireland Tourist Board
- Ben Glover
- Anthony Toner
- Peter Corry
- Blue Eagle Productions/ Fair Faa Ye
- The McPeake Family
- Liz Weir
INDUSTRY REPRESENTATIVES include:
- Ballydougan Mill
- National Trust
- Causeway Coast & Glens
- Derry City Tours
- Titanic Tours
- Share Centre
- Federation of Private Transport Operators
- Hastings Hotels
- Hilden Brewery
- B&B Ireland
- Manor House Hotels
- Ulsterbus Tours
- Drenagh Farms