Minister Hanafin Kicks Off Major Tourism Marketing Drive for 2011 at World Travel Market in London

09 Nov 2010

Minister Mary Hanafin T.D. joined Tourism Ireland and tourism enterprises from across the island at World Travel Market (WTM) in London today, heralding the tourism industry’s fight-back for the 2011 season.

Now in its 31st year, World Travel Market is the largest B2B event in the global travel and tourism calendar, with almost 50,000 representatives of the global industry and 3,000 influential international media in attendance.  This year, over 60 Irish tourism enterprises including hotels, ferry companies, incoming tour operators, visitor attractions, activity providers, hostels, representatives from Good Food Ireland and car hire companies, are exhibiting at the Tourism Ireland stand, which provides an invaluable platform for the participating tourism companies to network, negotiate and exchange vital contracts for 2011. 

With over 200 countries all vying for business at World Travel Market in London this week, Tourism Ireland aims to stand out from the crowd and capture the attention of the influential global media and travel trade in attendance.  Speaking in London at WTM, Tourism Minister Mary Hanafin said: “We are using this major marketing opportunity to show the world that there has never been a better time to visit the island of Ireland.  We have better value fares, accommodation and eating out options than ever and great things to do and see.  We have some of the best golf in the world and top-class business tourism facilities, as well as unique culture and rich heritage that ensures we can stand out internationally. 

“Tourism is Ireland’s largest indigenous industry, providing employment for some 190,000 people in all parts of the country, in businesses large and small and for people of all skill levels.  The Government recognises the value and potential of tourism as a sector with a clear track record of success and a major role to play in Ireland’s economic recovery,” continued Minister Hanafin.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “Tourism Ireland has been working hard all year, to keep the island of Ireland ‘top of mind’ for people around the world who can be persuaded to take a holiday or short break overseas.  By year end, we anticipate close to 7 million people will have visited the island of Ireland from overseas, generating approximately €3.2 billion in revenue.  This represents a solid foundation to build upon next year when the prevailing climate in our markets will be more positive.  Over the coming weeks, we will be launching our marketing plans for 2011; returning the GB market to growth remains a top priority.   Our global website received 10.3 million visits in the first ten months of this year, which is most encouraging.  Tourism Ireland’s aim now is to capitalise on this interest and restore growth in 2011.”


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027

Notes to Editors:

Partners on the Tourism Ireland Stand at World Travel Market 2010

32CC/ Irish Coaches/ Hello Ireland Tours
353 Car Rental
Abbey Tours
Belfast Visitor & Convention Bureau
Blarney Castle
Brennan Hotels
Camden Court Hotel
Carlton Hotel Group
Carrigaline Court Hotel
Cassidys Hotel
Castle Leslie Estate
Causeway Coast & Glens
Celtic Budget Accommodation Hostels
Celtic Horizon Tours
Choice Hotels Ireland
County Car Rentals
Destination Killarney
DFDS Seaways
Discover Derry~Donegal
Dublin City University - Campus Residences Ltd
Dublin Tourism
Dylan Collection/ Dylan Hotel
Fáilte Ireland
Fastnet Line
Fermanagh Lakeland Tourism
Good Food Ireland
Grand Canal Hotel
House of Waterford Crystal
Ireland’s Blue Book
Ireland’s Shannon Region
Irish Hotels Federation
Irish Hotels Federation
Irish Welcome Tours
Killarney Horse & Carriage Tours
Killarney Jaunting Cars Ltd - Tangney Tours
Killary Cruises/ Liffey River Cruise
Knock Shrine Pilgrimages
Limerick Strand Hotel
Maldron Hotel and partner hotels
Manor House Hotels & Irish Country Hotels
M.B.A. & Ireland’s Choice
Mercer Accommodation Group
Merry Ploughboy Pub Traditional Nights
Mespil Hotel and Sligo Park Hotel
Moloney & Kelly Travel
National Museums Northern Ireland
Prem Group Hotels
Radisson Blu Hotel Group
Regency Hotels Group
Select Hotels of Ireland
Slieve League Cultural Centre
SRC Hotels
Stena Line
Strandwood Hotel Group
Talbot Hotel Group
Taylors Three Rock
Temple Bar Hotel
The K Club
Tifco Hotels Ireland
Tourism Pure Walking Holidays



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